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Digital signage is changing the way restaurants do business. According to a recent survey, there are more than 660,000 restaurants in the US alone. With that kind of competition, it’s going to take more than tasty recipes and value menus for individual eateries to stand out. As digital technology reshapes the way consumers choose where to eat and place orders, creative restaurateurs are using digital signage to enhance customer experiences and improve profitability. If you’re a restaurant owner or manager, and you’re looking for ways to attract, engage, and retain more customers, the latest digital signage offers an eye-catching solution that is both versatile and cost-effective. 

6 Ways Digital Signage Can Grow Your Restaurant Business

Better first impressions

We’ve all seen those digital billboards shining bright. There’s no denying that they capture the attention of everyone driving by. Even with most of their audience flying by at highway speeds, these advertisements are able to get their message across. Now, imagine the visual impact that smaller scale signs could have for people walking down a sidewalk. Picture an old-school sandwich board equipped with the eye-catching brilliance of the latest HD TV. Innovations like the Clear Digital™ Evo Lite™ allow you to highlight daily specials, make real-time menu updates, and attract customers that more traditional marketing might have missed.

In-line entertainment

When customers are hungry, waiting in line can lead to frustration. Believe it or not, well-placed digital screens can help their wait feel a little shorter. While your customers bide their time in line, you can use digital signage to make menu suggestions that will reduce point-of-sale paralysis, lighten the mood by showing funny photos or videos, or offer fun-loving conversation starters. When it comes to what to display, the options are almost endless. The important thing is that you keep your customers’ minds occupied, which, in turn, will keep their frustrations to a minimum.

Vibrant menu boards

There are few things less appealing than faded, outdated menu pictures. If restaurant success depends on your ability to make customers’ mouths water, crystal-clear presentation is essential. Quality menu photos can be one of your restaurant’s most powerful sales tools, and cutting-edge digital signage can display your menu options in stunning HD clarity. Whether you’re inviting first-time visitors to try your house specialty or reminding long-time customers of their favorite selections, a brilliant menu board can bring your entrees to life. And while digital menu boards primarily showcase your restaurant’s food options, they also offer an additional way for you to display messaging that reinforces your brand voice and values. On-site sales and increased brand loyalty—that’s a powerful combo!

Smarter point-of-sale

For many restaurant owners, the register is the end game. Once a customer has decided on their meal and the staff member has taken their order, it’s all about completing the transaction. Digital signage can help take the exchange one step further. When positioned near the point of sale, digital signs can improve accuracy by displaying each customer’s order summary. Then, based on the items ordered, you can program your signs to display various upsell options such as larger sizes, additional side items, or even dessert options.

Improved drive-thru experience

In today’s hectic, fast-paced society, restaurant drive-thrus are both a luxury and a necessity. But if you’ve ever pulled around to the pick-up window, received your order, and pulled away only to find that your order is incorrect, you know that convenience can sometimes be maddening. Thankfully, digital signage can go a long way toward reducing drive-thru mishaps. Whether you use it to display menu options or simply provide a visual summary of a customer’s order, the uncluttered clarity of a digital sign can help eliminate much of the miscommunication that’s an all-too-common part of the drive-thru experience.

Increased repeat business

If your restaurant’s customer service or cross-selling end as soon as you deliver a customer’s food, you’re leaving money on the proverbial table. Dessert to go? “If you liked that, you’ll love this” suggestions for next time. Requests to share positive reviews on social media. The options for post-dining marketing are plentiful. With its crystal-clear photos and bold messaging options, strategically placed digital signage can help you capitalize on a good dining experience and plant ideas for your customer’s next visit.

If your restaurant’s customer service or cross-selling end as soon as you deliver a customer’s food, you’re leaving money on the proverbial table. Dessert to go? “If you liked that, you’ll love this” suggestions for next time. Requests to share positive reviews on social media. The options for post-dining marketing are plentiful. With its crystal-clear photos and bold messaging options, strategically placed digital signage can help you capitalize on a good dining experience and plant ideas for your customer’s next visit.

June 27, 2020

Clear Touch Team

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