Implementing an internal communications strategy is easier than ever thanks to new digital tools and technologies. Using digital signage in the workplace is a proven, effective strategy for companies trying to increase employee engagement and streamline their internal communication.
Strong internal communications is an indicator of a vibrant, healthy workplace. When your company has a solid communication strategy in place, employees feel engaged, in the loop, and more closely aligned with company goals.
6 Ways to Use Digital Signage for Internal Communication
Implemented haphazardly, workplace digital signage is just another task for management and another distraction in your employees’ workday. With a clear strategy, however, digital signage becomes a powerful, engaging tool for company-wide communication. Here are 6 ways to use digital signage for more effective internal communication:
1. Post Company Events & Meetings
Simple and straightforward. Help employees stay informed and make sure everyone is on the same page by posting upcoming meetings and other company events. So much better than long email chains or dozens of calendar invites (though you should probably send those, too!).
Create a calendar and post daily, weekly, and monthly events, training dates, meetings, and more.
2. Display Welcome Messages & Announcements
Take advantage of how personalized and engaging digital signage can be. Greet specific clients, vendors, other visitors, or employees by name. You could even incorporate a short welcome video for your waiting room.
Digital signage is also an ideal tool for keeping employees informed and engaged. Post company announcements, corporate values, and new services, products, or sales competitions. Post company updates, sales figures for the month, and goals for upcoming months. Add photos from past company events and display birthday announcements. In other words, share any internal notifications that will help your employees stay up-to-date and feel connected to your corporate culture.
3. Share Digital Notices
Put the power back in your employees’ hands. Employees are more productive and engaged when they feel connected to their company and their colleagues. That’s important.
One way to create that connection is to give employees’ opportunities to share what’s important to them and have input at your organization. But asking employees to contribute to a blog, create a presentation for an upcoming meeting, or create a company newsletter can be overwhelming and take time away from important tasks. Why not try quick and easy notices instead?
Create a communication channel specifically for displaying employee notices on your Clear Touch® interactive panels. The simpler the better. Use the noticeboard app to allow employees to quickly enter text and choose a theme, creating a digital notice to add to your playlist in seconds.
This works particularly well for lunch invites, birthday wishes, and other celebrations, but it’s also an easy way for employees to make more substantial contributions. Consider posting a “Challenge of the Day” or “Brainstorming Board” and inviting employees to submit their ideas via digital notice.
4. Create a Social Media Feed
One of the most daunting challenges of using digital signage for internal communication is the need to change content regularly. While customers enter your workplace for a limited time and will only see customer-facing signage a few times at most, your employees are there for hours every work day. That means internal signage needs to change content far more frequently.
Promoting your company’s social media feeds with real-time updates from Twitter, Instagram, and Facebook keeps your content fresh while bringing your employees closer to your customers. If applicable, mix in Yelp and TripAdvisor reviews or create digital signs featuring customer testimonials to play along with the real-time social feeds.
5. Recognize Star Employees
Sure. A whiteboard announcement in the break room is one way to highlight employee of the month. But wouldn’t a fun picture or video displayed in stunning HD be so much better? We think so.
Put the spotlight on top performers, acknowledge professional accomplishments—and recognize employees for accomplishments outside of the workplace. Have an employee who finished a marathon? Was featured in the local paper? Completed an advanced degree? Your employees are more than who they are at work, and bringing attention to these extracurricular accomplishments is a fantastic way to build your corporate culture.
6. Share Your Company Dashboard
What are the most important numbers for your business? Production metrics? Sales targets? New clients? Billable hours? If you’re already using a data visualization tool like Microsoft Power BI, Zoho Analytics, or Sisense, displaying this information will be incredibly simple. If you’re not, many data visualization apps are now incredibly intuitive and easy to set up.
Sharing your key metrics gives employees a snapshot of where your business is and where you’re going. It also helps employees care about the numbers more and have a better understanding of their role in the company. More connected employees are more committed and productive—so help them see where you stand.
You can also create just for fun company dashboards using these same apps. Post March Madness rankings or create a leaderboard for company-wide volunteer hours. Let employees vote on the best lunch conversationalist. The possibilities are endless and can bring your teams closer together.
As you’re implementing your digital signage strategy for internal communications, remember to keep it consistent, keep it fun, and keep the content fresh. Digital signage can be an effective tool, but there’s nothing more demoralizing than seeing the same outdated announcement day after day.
Used correctly, digital signage can help your employees see important information clearly and quickly, understand the “why” behind company policies, and connect with each other more meaningfully.